The Target in Wilkes-Barre Township had 21 of the newest iPads ranging from $499 for the most basic model to $829 for ramped up storage capacity and 4G connectivity. About half of the inventory was wiped out within the first 15-minutes of the shopping day. "People want to have the best, the fastest, the quickest, the brightest," said Mr. Gonzalez.
Tech-savvy shoppers wanted what makes the third generation iPad more special than Apple's two previous digital tablets. "It came with a faster processor, much cleaner high definition picture so people are just trying to keep up with technology so they're willing to upgrade," said Mr. Gonzalez. There's no problem selling the new third generation iPad. The problem is keeping enough in stock and knowing exactly when the next shipment will come in. Supply and demand should determine when the next order arrives. If launch day is any indication, demand definitely won't be a problem for the third generation iPad.
Apple also celebrated the new launch of iPad 3 by cutting the cost of its iPad 2 basic model from $499 to $399.